MORE® AntiEtch® Next Gen: The Future of Natural Stone Protection

April 13, 2026 | By Anthony

MORE® AntiEtch® Next Gen: The Future of Natural Stone Protection

Natural stone surfaces bring timeless elegance to any space, but they also come with a challenge. Acidic substances, daily use, and moisture can quickly cause etching, staining, and surface dullness, even on well-maintained stone.

That is where MORE® AntiEtch® NextGen® changes everything.

What Is MORE® AntiEtch® NextGen®?

MORE® AntiEtch® NextGen® is an advanced, UV-cured stone protection system designed to safeguard marble and other natural stone surfaces from etching and staining, all while preserving their natural appearance.

What truly sets it apart is its lifetime warranty. Once professionally applied, MORE® AntiEtch® NextGen® delivers long-term protection you can rely on, giving homeowners peace of mind that their stone surfaces are protected for life.

Unlike traditional sealers that only slow absorption, this next-generation coating creates a durable, invisible barrier that actively protects the stone surface against daily use, acidic substances, and moisture.

Why Traditional Sealers Are Not Enough

Standard stone sealers penetrate the stone, but they do not prevent etching caused by acidic liquids such as:

Lemon juice
Wine
Vinegar
Coffee
Household cleaners

Etching is a chemical reaction, not a stain. That is why sealing alone is not enough.

Key Benefits of MORE® AntiEtch® NextGen®

Advanced protection
Invisible finish
UV-cured technology
Easier cleaning
Ideal for high-use areas
Professional application

This is protection designed for modern living, without compromising elegance.

Where MORE® AntiEtch® NextGen® Works Best

Marble countertops and islands
Bathroom vanities and sinks
Shower walls and surrounds
High-end residential surfaces
Commercial spaces requiring elevated durability

If the surface matters visually, NextGen® protection matters functionally.

Professional Application Makes the Difference

To perform at its best, MORE® AntiEtch® NextGen® must be applied by certified professionals. At Statewide Stone Care, our technicians are trained and certified in the proper preparation, application, and UV-curing process, ensuring consistent results and long-lasting protection.

Protect First. Restore Less. Etching damage often requires costly refinishing or restoration. Applying MORE® AntiEtch® NextGen® early helps prevent damage before it starts, saving time, preserving value, and keeping your stone looking flawless.

See MORE® AntiEtch® NextGen® in Action

Visit our Instagram to explore before and after projects and real stone protection in action.

Follow @statewidestonecare

February 12, 2025February 12, 2025

How to Protect Your Stone Floors This Winter

Winter on the East Coast is back, bringing snow, rain, and slushy conditions that can pose a threat to your beautiful stone floors. The combination of sand, salt, and moisture can damage marble, granite, and other natural stone surfaces, leading to scratches, etching, and erosion. To help you maintain the elegance of your floors this season, we’ve compiled a few simple yet effective tips.

Prevent Damage from Shoes and Outdoor Debris

One of the biggest culprits of winter floor damage is the debris tracked in from outside. Snow, slush, and road salt can degrade the finish of your stone surfaces. Here’s how to minimize the impact:

• Encourage guests to remove their shoes. This simple step prevents sand and salt from grinding into the stone, reducing the risk of scratches and dulling. Consider providing a designated shoe rack or cozy slippers for guests to wear indoors to make this request more inviting.

• Use seasonal mats and rugs. If asking visitors to remove their shoes isn’t feasible, place durable, decorative rugs or mats near entryways. These help absorb moisture and trap debris before it reaches your floors. Opt for mats with rubber backings to prevent slipping and to provide extra protection against wet and muddy conditions.

• Wipe up spills immediately. Snow and ice melt can leave behind harmful residues that may stain or etch the stone. Keep a soft, absorbent cloth handy to quickly clean up any puddles. Regularly check for hidden damp spots near entryways and corners to prevent long-term damage from unnoticed moisture buildup.

Adopt a Smart Cleaning Routine

Winter weather might make you want to mop more frequently, but excessive moisture can actually make it harder to remove grit and dirt effectively. Instead, follow these steps:

• Wait until the floors are dry before cleaning. Wet mopping can push dirt deeper into the stone’s surface, potentially causing more harm. Instead, allow slush and dirt to dry before sweeping to prevent spreading grime across the floor.

• Use a soft broom or dry microfiber mop. Once the floor is dry, gently sweep away grit and dust to prevent abrasion. A microfiber mop is especially effective at trapping fine dust and particles that a traditional broom might leave behind.

• Opt for a pH-neutral stone cleaner. If deeper cleaning is needed, avoid acidic or harsh chemicals that could damage the stone’s finish. Using a mild, pH-balanced cleaner will help preserve the stone’s natural beauty while effectively removing grime and buildup.

Long-Term Protection for Your Stone Floors

In addition to daily maintenance, consider these strategies to keep your stone floors in pristine condition throughout the winter and beyond:

• Seal your stone surfaces. A high-quality stone sealant adds a protective barrier against moisture, stains, and grime. Reapplying sealant annually or as recommended by the manufacturer will enhance the durability of your stone floors.

• Schedule professional maintenance. If you notice dullness, scratches, or etching, a professional NYC stone care specialist can help restore your floors. Regular professional cleaning and polishing can extend the life of your stone surfaces and maintain their original shine.

The Importance of Professional Cleaning

Even with the best maintenance routine, professional cleaning is essential for keeping stone floors in top condition. Experts have the tools and knowledge to deep clean and polish stone surfaces without causing damage. Professional-grade sealants and treatments can enhance resistance against stains and wear, ensuring your floors remain in pristine shape. Regular deep cleaning also helps to remove hidden dirt and contaminants that household cleaning might not reach. Investing in periodic professional care will prolong the life and beauty of your stone flooring.

By taking these proactive steps, you can ensure your natural stone floors remain stunning despite the challenges of winter weather. If you have marble, granite, or other natural stone concerns and want to learn more about proper care, reach out to a stone care expert today!

April 12, 2023

Can Anti-Etch Prevent Etching and Staining of Your Countertops?

Why do we love marble, travertine, or other types of natural stone countertops in our homes and businesses? The simple answer is that we love the beauty and elegance these surfaces add to the space, plus their durability over time. But at the same time, these stone surfaces can be costly to restore if they are stained, etched, or damaged–so we tend to worry constantly about using them! MORE™ Anti-Etch™ is a product that’s supposed to eliminate this worry by preventing etching and staining of your countertops–but does it really work?

Depending on the type of counters you have, the answer is a clear YES. Let’s discuss this question further.

What is Anti-Etch?

MORE Anti-Etch is a product that, when applied to natural limestone-based surfaces, provides a crystal clear, ultra-thin protective barrier that prevents etching and staining from acidic substances like wine, tomato sauce, vinegar, etc. It also makes the surface more resistant to dirt and other wear-and-tear damage. Anti-Etch can be applied on marble, travertine, limestone, onyx, and even concrete, and it’s available for honed, polished, and leathered surfaces. It is an environmentally friendly compound (no VOCs), and it’s safe for all food-grade surfaces. Best of all, it’s long-lasting. Just one application and your counters are protected for up to 10 years!

What Is Etching?

Etching is a type of damage caused by acidic substances that seep into the stone surface and eat away at it. Limestone-based surfaces are particularly vulnerable to acids and bases because they react with the calcium carbonate in the stone, forever changing it. Etches leave behind microscopic “pits” in the surface, which create an uneven discoloration to the countertop that may look like staining, but is actually permanent damage. Once etching occurs, the only way to remove it is by refinishing or restoring the countertop–grinding down the stone to remove the damage and honing it back to the desired sheen.

What makes MORE Anti-Etch so powerful is that it follows the maxim, “An ounce of prevention is worth a pound of cure.” By applying Anti-Etch, you stop etching before it ever starts.

How Anti-Etch Protects Your Countertops

MORE Anti-Etch is more than just a sealant. It forms an invisible barrier on the surface of your counters that prevents acids, bases, and other corrosive substances from coming into contact with the stone. This makes it impossible for etching to occur, even with repeated spills or everyday use. If the acid can’t touch the stone, it can’t react with it. The barrier is so strong that you can leave spills sitting indefinitely without fear or worry! (Not that you would.)

But this invisible barrier does even more to protect your counters than just protect from etching. It also provides protection on the microscopic level from dirt and grime, making the stone surface more resistant to scratching. It also makes your counters hygienically safer because Anti-Etch is completely non-porous–meaning bacteria and germs have nowhere to take hold!

How Long Does Anti-Etch Last?

MORE Anti-Etch is designed to last for up to 10 years with proper application and with normal use. That means that once your stone service professional has applied it to your counters, you can use your marble and other stone surfaces worry-free for up to a decade! And Anti-Etch is easy to reapply; all it takes is a light buffing and a fresh coat of the product, and your counters are set for the next 10 years.

Want to Protect Your Counters?

You installed your stone counters so that you could enjoy them for many years to come: why be afraid to use them? With MORE Anti-Etch, that worry becomes a thing of the past.

For best results, MORE Anti-Etch should only be applied by a trained stone restoration contractor. At Statewide Stone Care, our technicians are highly experienced in all aspects of stone and tile care, restoration, refinishing, and protection in New York and New Jersey–including proper application of MORE Anti-Etch. And if your stone surfaces have already sustained damage, we can perform a complete restoration and refinishing on them to make them as good as new, then apply MORE Anti-Etch to make sure they stay that way. For a free estimate, contact us today.